Why? did I buy it!
I am sure you have asked your self that question many, many times sometimes with more frustration and alarm especially if it was a big ticket item.
There may have been other times that you really loved a product and realized that you would have paid much more to get it – you are 100% satisfied with your purchase. Now lets look at the reason that your completely satisfied with the product.
- Purchase price low – you got it on sale or at a seasonal discount
- You received an unexpected surprise! – you bought a laptop and received a unannounced bundled free printer or free software
- The seller has over delivered – the seller did not inform you of many additional features of the product for which you would have gladly paid a higher price
- Actual usage of the product – product performance and quality lasts for a long period of time without failure
- Producer/ seller lives up to warranty claims – product replacement in case of defective products – most people respect companies that are willing to admit that they have made mistakes and are willing to replace products free of charge.
- Psychological factors – praise that you receive for making a good purchase even envious looks of others!
- In economic terms all customers want utility from a product that they buy – utility is benefit that is received from consuming a product or service. The only problem for the buyer is that utility cannot be measured at the point of purchase but only after regular usage.
So what steps can a buyer take to make sure the purchase is “Kosher”
- Brand buying – most brands guarantee quality – so you can expect some minimum performance for a particular product.
- Warranty and guarantees – producer/ seller standing by their products.
- Read credible independent review – millions of product reviews are out there read only the best informative ones.
- Ask for seller feedback – ask questions and make sure you get proper coherent answers – be an active buyer ask critical questions don’t be a victim of fast talking salesman.
- Consult others – it is best to speak to experienced buyers before making a decision they might hold critical views that you have not thought of – this may save you a lot of time and effort.
- Ask for customer list – big ticket items require that you speak to previous customers and see if they are happy with the purchase.
- Ask for more time to consider the purchase even if you don’t need it – just to test if pressure tactics are being used by the seller – pressure tactics are an indication that the product may be of poor quality.